The Threesome of Services
(Simplified)
Listen up you Ugli-Fruit.
Attention builds Authority
The internet does not reward perfection. It rewards Attention. The brands, creators and founders who dominate today are usually not the most polished or traditional. They are the ones people cannot ignore.
At Ugli-Fruit we believe attention is the starting point of authority.
Attention first.
Authority second.
From Attention Whore to
Attention Magnet.
Attention is a formula that needs to be respected and understood.
Using dynamic creative juices, powerful AI tools and a team of absoloutley/seriously/incredibly cool people we are able to reshape, re-edit and redirect your brand to attract attention, instead of begging for it.
Brand Positioning
(Who you are)
Brand positioning is the foundation of everything that follows. Before a brand can grow, it needs a clear identity and narrative that you clearly understand. From there you begin shape the external narrative that the public will feed on.
Ask yourself. Who am I?
Creative direction
(how you appear)
Creative direction is about shaping how a brand shows up in the world. From visual style and content concepts to overall aesthetic and tone, we inspire or guide the creative decisions that influence how people experience your presence.
Ask yourself how do I want people to see and percieve me?
Social media
(how your message spreads)
Social media is where attention lives. But attention doesn’t happen by accident, it’s engineered.
We design content systems, storytelling formats and platform strategies that foster unique shock factors to encourage people to stop, watch, share and follow. Because on the internet, attention is the first step toward authority.
Ask yourself how will I insert myself into people's minds?
In summary
Attention is a game and we have the cheat code.
Packages
A. One-Time Projects
Perfect for clients looking for a one-time creative boost.
We offer consultation-based strategy packages starting from $950, and creative asset packages starting from $1,950.
These engagements are designed to provide clear direction, fresh ideas, and a strong creative foundation that clients can build upon independently.
B. Subscriptons
For clients who want Ugli-Fruit to become part of their team.
We offer tailored monthly partnerships ranging from Creative Advising, starting at $2,000/month, to full Creative Management, starting at $4,500/month, depending on the level of strategy, involvement, and execution required.
These partnerships allow us to work closely with founders and brands over time, shaping their creative direction, social presence, and overall narrative
.
Never asked before questions....
What Sets us apart?
Ugli-Fruit prioritizes psychology over strategy, efficiency over consistency, Attention over Authority.
We take pride in our creative capabilities and work with brands/people who are not afraid to take risks and get out of their comfort zones.
Are we a match?
Ugli-Fruit is not for big corporations looking for traditional full-time creative directors.
Our systems and strategies are for individuals and small brands looking to polish their public image and tap into the creative realm without spending a fortune.
With our condensed targeted team + Advanced AI tools, we are able to cut the high ticket creative cost and never cut corners.
Meet the puppet master
Our founder and lead creative director, overseeing and guiding every project.
Born in the iconic Mediterranean city of Alexandria, Egypt, in the year 2000, Fares has always taken pride in a non-traditional path and an instinctive approach to life.
From traveling the world in his teens to becoming a young activist across Egypt, collaborating with major magazines, and delivering two TED talks before the age of eighteen, his early years shaped a personality that was bold, curious, and impossible to contain.
By the time his ambitions began to outgrow what his environment could support, it was already clear that his vision would extend far beyond his homeland.
At nineteen, Fares moved to Canada, to where he quickly embedded himself in Vancouver’s creative and social scene. From performing as the city’s only hologram performance artist to producing intimate abstract events like Electro-Djinn, organizing large-scale experiences such as TEDx BBT, and collaborating with high-profile clients, his work has continuously blurred the line between art, culture, and spectacle.
Today, his portfolio speaks louder than his age. It reflects a creator who thrives in unfamiliar territory and who builds influence not by following tradition, but by rewriting it.
“I spent my late teens travelling the world, building ventures and studying people. Everything else came later.”
“I moved across the world to study business and become a creative strategist. But during my second year, while working a marketing internship, I realized the rules everyone was following were already dying. Strategy alone doesn’t win anymore. Attention does.”
“Everyone says ‘just be yourself.’ But in an attention-driven world, authenticity is often just good performance.”
“Life is a game. Most people follow the rules. I prefer discovering the cheat codes.”